Yorkshire Forward, the regional development agency for Yorkshire and Humber, has announced it is to use lifestyle data in what is thought to be a first for the public sector.
It has teamed up with Claritas in a three-year deal that will see it use the data to gain a detailed picture of households and business owners.
This will enable in-depth regional planning activity through the evaluation of public service and governmental targets.
Key projects will include the identification of business ownership and start-up activity. The data will also be used to develop a greater understanding of levels of deprivation in rural areas.
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