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Lidl uses data - that dreaded word of so many creatives - to capture spring's biggest moments in the first major campaign from TBWA\London's new management team.

The documentary-themed miniseries features studio-based presenters examining fascinating behaviours of the human family: from "adults forming social groups again" (i.e. partying) to nest building and feeding (aka roast dinner cooking). The campaign focuses on the entire spring season rather than just Easter and will run across TV, digital, press, social media, outdoor and radio. It was created by Scott Andrews and Leigh Gilbert under recently-appointed executive creative director Andy Jex, and directed by Ben Tonge through Chief Productions.