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Are you the Cavalier Carver or the Mince Pie Maverick?

Lidl celebrates the eclectic personalities that emerge during the festive season in its Christmas campaign by TBWA\London. The retailer has identified tribes including the Visiting Vegetarian, Cheeseboard Champion and Pudding Perfectionist. Eight spots will run from now until New Year. The work was created by Scott Andrews and Leigh Gilbert and directed by Jim Gilchrist through Outsider.