Licensing - Sure for Men enters test match sponsorship

LONDON Unilever's deodorant brand, Sure Men has become an Official Partner of the Test Match Grounds (TMG) ahead of this year's anticipated npower Ashes Series.

The partnership, which was brokered by Essentially Group, will deliver a range of initiatives throughout summer including: perimeter & trivision signage, hover cover branding, sampling & experiential activity, ticketing & hospitality and washroom & concourse advertising.

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