The American-style phone booth was installed on Neal Street in London's Covent Garden. Featuring an image of Neeson’s character and the ‘nation’s favourite fictional dad’, Bryan Mills, the box included an array of statistics from a survey inside.
Guests could read information about dads’ feelings in the lead up to Father’s Day, including the fact that seven out of ten dads feel constantly taken for granted by their sons and daughters.
Visitors to the activation could take advantage of the booth to call their dads for free.
Twentieth Century Fox Home Entertainment worked with Premier and Sketch Events on the installation, which was designed to celebrate the release on DVD and Blu-ray of Mills’ third escapade, Taken 3.
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