It is understood that the Korean company has approached marketing services agencies regarding a global through-the-line review of the business. It is unclear whether the review will affect Euro RSCG, which handles the lion's share of LG's advertising business in the UK.
LG has made a series of changes to its marketing roster recently; earlier this month it hired Exposure to create an experiential campaign across five European markets, including the UK (Marketing, 11 July). The events, based on the brand's 'Life's good' positioning, will give consumers the opportunity to try out LG's latest mobile handsets.
Earlier this year, LG hired AKQA to create a web portal aimed at 20 target markets. The appointment came ahead of plans to shift a greater portion of its budget into digital; LG is currently holding a pitch for a pan-European digital contract to handle the launch of its smartphone.
Mobile marketing manager John Barnard and Katherine Murray, UK marketing manager for 3G, have left the company over the past week, with Murray heading for a job at mobile operator Vodafone. It is not known whether Barnard had a job to go to.
Separately, LG has agreed a three-year shirt sponsorship deal with Premiership football club Fulham that expires at the end of the 2009/10 season. In 2006 LG came close to becoming shirt sponsor of Tottenham Hotspur before the club eventually chose online gaming firm Mansion.
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