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The Toyota-owned company has realigned its business into three core areas: marketing and strategy, operations and after-sales.

Lexus general manager for strategy and planning Jan Kidacki has been given the top UK marketing role of general manager for marketing and strategy.

He will oversee brand development, advertising, customer relationship marketing, direct marketing, product management and customer experience, and will also be responsible for its relationship with Saatchi & Saatchi.

He replaces David Brimson, who was promoted to head of marketing for Toyota and Lexus at the company's Canadian operation last month.

Lexus has also changed the role of strategy manager Simon Arbuthnot, who has become national marketing manager.

Lexus' marketing team will report to Arbuthnot, who in turn will report to Kidacki. National strategy manager Paul Marshall and national product manager Paul Vecchione also report to Kidacki.

Lexus has also restructured its operations department under general manager John Thomson and after-sales department under manager Steve Penson.

Lexus' most recent launch was the latest version of its flagship luxury saloon, the LS430, at the end of last year.

The model is to undergo a facelift to help it compete with more established rivals, such as the Mercedes-Benz S Class and BMW 7 Series.

The car was backed by a direct mail campaign, created by below-the-line agency Partners Andrews Aldridge, that was used to change the way consumers perceive the concept of luxury.