Created by integrated agency Partners Andrews Aldridge, the work targets existing Lexus owners seeking an upgrade. The company has also bought data so that it can mail drivers of other luxury car brands.
The packs use the line "Wouldn't it be nice if the world had a mute button?" They provide details of the technology used to create a quiet interior and luxury features, including a cutting-edge sound system.
The pack offers consumers who request a brochure or test-drive of the LS430 an exclusive rate at Oxfordshire hotel and restaurant Le Manoir Aux Quat' Saisons.
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