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Luxury car brand Lexus has released what it claims is "the first emotionally intelligent ad", by The & Partnership.

Promoting the new Lexus ES Self-Charging Hybrid, the  responds to viewers' emotions via their webcam or phone camera.

The key creatives at the agency were Braulio Kuwabara and Robert Cevera, with the work produced by Romina Thaler through UNIT9.

It uses facial-recognition technology with the aim of making the viewer feel more positive. It will be supported by TV, OOH, press and social media activations.