However, the $3 billion deal increases the likelihood of the Leo Burnett and D'Arcy brands being combined.
Speaking exclusively to ±±¾©Èü³µpk10, Levy said he would not merge the media agencies, but did not rule out merging the creative brands. "It's about how we improve organisation and back office functions rather than looking at the identity of the brands," Levy said. "But I don't know what the future will be."
Burnett and D'Arcy have no major account conflicts and one shared client in Procter & Gamble.
"The media agencies will remain separate but they will cooperate to take advantage of our new-found media clout," he added.
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