The characters, developed by artist Wilfrid Wood, will be used as part of a pan-European ad campaign created by Neighbour. Each of the mascots wears a different fit of Levi's Jeans.
The campaign will run in the form of magazine front-cover hijacks, street art and events, retail activity and the offer of a limited-edition T-shirt. The in-store marketing rolls out this month.
Online activity includes films and an art project that will feature on a dedicated campaign microsite, thetwistedoriginals.com, which will showcase artistic work with a 'twisted mentality'.
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