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I am delighted that, nine months after the event, the marketing community continues to discuss the events of the TV United conference in Bath and that the conversations which took place in April have served as a catalyst for the collective marketing of television.

Following the success of the conference and a great deal of conversation with senior advertisers in the industry, we are in the final stages of publishing details of the 2004 conference, which is positioned as TV: The Challenge.

The agenda serves to challenge the perception of television as a one-dimensional media commodity and gives advertisers insight into how viewers engage with television and how that engagement influences the marketing of their brands.