Leo Burnett Group UK has acquired digital consultancy hard reality,
providing the agency with its first wholly-owned digital resource.
The company will merge hard reality with its direct agency, Leonardo
which now offers digital, direct and data as its core services.
It will operate under the name of Leonardo and existing partner Steve
Barton becomes CEO. The management line-up will also include partners
Chris Cunnane and Gary Sharpen with the addition of Gabriel Ratcliffe
and Mark Westall of hard reality.
The merged operation will have 40 employees with combined billings
expected to be in the region of pounds 30 million.
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