The agency has devised a series of free music concerts in Glasgow and Edinburgh, designed to showcase emerging musical talent.
The Mill events are supported by posters, as well as fliers, plus online partnerships and a response show on Xfm Scotland.
Jonathan Burley, the group executive creative director at Leo Burnett, said: Plenty of agencies are currently touting the old integrated/360 cliché around town.
But we’ve actually put our talent where our mouth is, pulling together a team from all our in-house creative disciplines – design, activation, digital, above and below the line – to create something truly unique and ambitious with The Mill.
Credits
Project name
The Mill
Client
SAB Miller, Miller Genuine Draft
Creative agency
Leo Burnett
Creative directors
Jonathan Burley & Garry Munns
Copywriter
Tony Durston
Art director
Trevor Webb
Heads of art
Lance Crozier & Monty Verdi
Designers
Rory Neighbour, Ben Edwards, Isabel Moura, Lee Burns
Planner (creative agency)
Michael Barrett
Media agency
MPG
Planner (media agency)
Simon Blackburn
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