Leo Burnett has won the global advertising account for Heinz famous tomato ketchup brand after a final head-to-head pitch against the TBWA network.
Burnetts, whose previous relationship with Heinz was restricted to its pan-European seafodd business, will now create a new global brand positioning for Heinz ketchup with a £90 million campaign.
Other agencies involved in the intial pitch were Euro RSCG, DDB Needham and Bates Worldwide, whose UK agency, Bates Dorland, had worked on the ketchup brand for the last two decades.
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