LONDON - Leo Burnett has won the £27 million Homebase pitch following a final shoot out against CHI & Partners.
The review began in February this year and was handled by the marketing procurement company RD Squared.
The incumbent on the account was Abbott Mead Vickers BBDO. It was asked to re-pitch for the business but pulled out early in the process due to cost reasons.
Miles Calcraft Briginshaw Duffy and McCann Erickson were both involved at the shortlist stage but the former was removed in May, while the latter followed them in June.
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