The two ads feature a range of different activities which people get up to at 6.37am and 8.51am.
The idea is to show that whatever the routine, McDonald's has something to offer everybody.
David Wood, client services director at Leo Burnett, said: "Breakfast has always been at the core of the McDonald's brand.
"This campaign is a great opportunity to remind people what they love about McDonald's and how it fits into their morning, and to talk about the brand at its absolute best."
Credits
Project name
Breakfast
Client
Jill McDonald, Senior Vice President and Chief Marketing Officer, UK and Northern Europe, McDonald's
Creative agency
Leo Burnett
Copywriter
Philip Deacon/ Bertie Scrase
Art director
Bertie Scrase/ Philip Deacon
Planner (creative agency)
Rebecca Harris
Media agency
OMD
Planner (media agency)
Rebecca Burke
Production company
Blink
Director
Ewan McNicol
Editor
Spencer, Marshall Street Editors
Post-production
MPC
Audio post-production
Grand Central
Exposure
National television
Food
Leo Burnett launches McDonald's breakfast ads
LONDON - Leo Burnett has launched two new ads for McDonald's, promoting the chain's breakfast menu.
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