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Lemsip has dumped the hard-nosed businessman getting over his cold to vanquish his office foes with a cute, animated character for a new TV campaign that pushes the flu and cold remedy. The Lemsip box is shown as a miracle worker, putting the kettle on and reaching inside to pull out a sachet to give to the poorly patient. He then flexes his illuminated muscles, mops the patient's brow, massages his head and blows his nose for him. The ad ends with the line "Lemsip, here to help".