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The Leith Agency has unveiled a new national TV and poster campaign

for the soft drink brand Irn-Bru.

The TV campaign aims to reaffirm the drink's position as 'the

indescribable soft drink', and will be supported by a poster campaign

breaking in July.

The first spot, 'electric lady', opens on a sweet old lady who is

travelling to her local shops on a motorised cart. However, when she

arrives, she unexpectedly pulls down a balaclava, enters the shop and

raids its supply of Irn-Bru before being apprehended by the police.

'Shower' features a mother and son as partners in crime in a bid to

separate his young friends from their beloved cans of Irn-Bru. The son's

friends are granted a sneaky peek at his mother in the shower, in return

for handing over their cans as payment.

'Parrot' features a young couple sharing a romantic moment that is

somewhat marred when the girl's parrot spills the beans about her other

relationships, all because she has ignored his request for some of her

Irn-Bru.

'Electric lady' was written and art directed by Chris Landy and Lee

Hempstock.

'Shower' was written by Tony Durston and art directed by Ash Ward.

'Parrot' was written and art directed by Alex Flint and Charles

Harris.

The campaign was directed by Martin Wedderburn through Mallinson

Television Productions. Media planning and buying is through CIA

Media.

Emma Jardine, an account director at Leith, said: 'The ads will live up

to people's expectations of Irn-Bru's continuously humorous campaign.'