Lego lovers be warned - the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.
The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker .
The ad features a solemn cover version of the theme song from the recent Lego movie, ‘Everything is Awesome’.
Brand: Greenpeace
Client: Mel Evans, Arctic campaigner, Greenpeace
Agency: Don’t Panic
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)