Leaping through trees and over people's heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.
The ‘Amazing in motion’ film shows a sequence of stuntmen dressed in LED lightsuits and lit up in quick succession to create the illusion of one illuminated figure sprinting across Kuala Lumpur.
The suits themselves took six weeks to build and each one contained a total of 1,680 LED lights.
Brand: Lexus
Agency: CHI & Partners
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
