Lebedev's i nets Be Broadband as iPad sponsor

The iPad app for new national newspaper i will launch on Friday (19 November) with Be Broadband, the internet service provider, as exclusive sponsor.

Independent’s i: iPad app to launch with backing from Be Broadband
Independent’s i: iPad app to launch with backing from Be Broadband

Be Broadband will be the exclusive sponsor for a period, understood to be six weeks.

It will be a paid-for, subscription-based app with discounts offered to users who pay for further electronic issues of the app.

Zach Leonard, the managing director of digital for the Independent and the London Evening Standard, said: "The primary ambition is to make the app available to as many people as possible."

But he added that given i was a new publication, he was not overly concerned about specific targets.

Subscribers will be charged at a price of £1.79 for 10 issues of i while 20 copies will be charged at £2.99.

To lure in customers, subscribers to either of the packages will get five editions free of charge.

Leonard did, however, think the app could gain traction outside the UK as a significant proportion of the 30,000 fans of The Independent and i on Facebook came from overseas.

Meanwhile, the Independent is set to update its iPhone app in the coming months. Leonard believes the new app will be easier for consumers to use.


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