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Leagas Delaney has produced the ads, along with in-store materials, which will break on Sunday.

The campaign is an attempt to re-assert the shop's position as an ethical beauty brand.

Elliot Moss, the managing director at Leagas Delaney, said: "The new campaign builds on the enormous goodwill and heritage the brand has accumulated over the years, but with increased focus on real, natural beauty."

Leagas Delaney was appointed in September last year and has been working closely with the in-house creative team at The Body Shop.





Credits

Client
Philip Clough, global brand director, The Body Shop
Creative agency
Leagas Delaney
Creative director
Rob Burleigh
Art directors
Paul Copeland, Mark Frase
Writer
Rob Burleigh  
Account directors
Cecile Beaufils, Sonja Boardman
Agency producer
Caroline Connor
Planner
Sebastian Kemmler
Director
Ben Quinn
Production Company
Serious Pictures
Art buyers
Sabina Spaldi, Natasha O'Connor
Photographer (beauty) 
Enrique Badulescu
Photographer (ingredients/landscapes)
Sam Faulkner