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Leagas Delaney has increased its standing on the BBC roster by

winning its first assignment for BBC Worldwide, the organisation’s

commercial arm.

BBC Worldwide has briefed Leagas Delaney to create launch advertising

for two Teletubbies videos. The client is understood to be boosting its

marketing efforts following the arrival of Rupert Gavin as chief

executive in April.

Leagas Delaney’s first work, backed by a pounds 1 million-plus media

spend, will appear on terrestrial and satellite TV in mid-October in the

run-up to Christmas.

The agency won the business after a competitive pitch against a number

of rival BBC roster agencies. It already works with the BBC on corporate

advertising and its digital business, which it won in a pitch last

year.

Justin Bairamian, a Leagas Delaney account director, said: ’We are

delighted to be working with another facet of the BBC.’