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Leagas Delaney's creative directors, Will Farquhar and Ian Ducker,

the pair behind the agency's much vaunted "Perfect Day" spot for the

BBC, are quitting the agency to go freelance after almost a decade.

Farquhar and Ducker said they are keen to get back to working on big

accounts, and are in discussions with a number of agencies about

freelance opportunities. The pair will continue to work on some of

Leagas Delaney's business, but claim that various changes and account

losses were factors in their departure.

"We're taking the plunge now because the agency is changing, and the

entire agency landscape is changing too," Ducker said. "There are more

opportunities for teams like us to tap in on individual projects, and we

want to get back to working on big, creative accounts."

"This is the right move for us from both a business and personal point

of view," Ducker added, admitting that the loss of Leagas Delaney's

flagship Adidas account to TBWA in December had been a decisive

blow.

Farquhar and Ducker have worked together as copywriter and art director

respectively for 21 years. Starting at BMP in 1980, they stayed at the

agency for nine years before moving to CDP. They were at Grey before

moving to Leagas Delaney in 1993.

Their departure means Rob Burleigh and David Beverley, with whom they

previously shared the creative director role, now take charge of the

department.

Leagas Delaney's chief executive, Tim Delaney, said: "I have absolute

faith that Rob and Dave will continue the high standards in the creative

department. Will and Ian are one of the best TV teams in Europe and I'm

glad we will continue to call on their talents."

With Burleigh and Beverley, they were promoted to manage the day-to-day

running of the creative department in October 2000, as part of a

restructure which saw Delaney and the former chairman, Bruce Haines,

swapping roles, and the promotion of Justin Baraimian and Colin Clarke

to become joint managing directors.