News that Microsoft is looking to sell its products in outlets such
as Marks & Spencer and Tesco may be a shock to conventional marketers -
not to mention specialist retailers - who tend to think in straight
lines about such things.
Times change, however, and the move underlines both the magnitude of the
current retail revolution and the strength of the M&S, Sainsbury’s and
Tesco brands, under whose roofs an ever-wider range of products can be
sold.
If home computers are increasingly mass-market items, why not sell them
in the ultimate mass-market outlets? It doesn’t take a great leap of
imagination to see consumers adding a copy of Windows 98 or Encarta to
their M&S focaccia bread and knickers
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