LCI Productions has built a brand immersive Betfair Lounge in Ascot's Royal Enclosure to coincide with this week's Royal Ascot race meeting.
The interactive facility at will give amateur gamblers the chance to learn how the website works, while Betfair's key account holders will be able to place their bets and enjoy discreet hospitality.
The lounge has been made to look like a plush sports bar, with several large screens showing live racing, other sports and up-to-the-second market odds, and six iMac terminals providing access to Betfair.com.
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