Laurent-Perrier creates fine dining road trip for London Restaurant Festival

Champagne brand Laurent-Perrier has launched its Gourmet Odyssey experience for London Restaurant Festival, which sees diners transported by a branded Routemaster bus to three different restaurants in one meal.

Guests will be transported to different venues by bus
Guests will be transported to different venues by bus

The event, now its sixth year, began last Saturday (11 October) and will run again on 18 and 25 October. Each experience is themed, with this year’s line-up consisting of ‘Discover Hotels’, ‘Discover East London’ and ‘Discover America’.

Venues participating in the activation include 8 Hoxton Square, Merchants Tavern and The Lockhart. Laurent-Perrier Champagne will be served at each lunch event.

The festival, which was founded in 2009 by Simon Davis of event company Swiftsure Projects, will run throughout the capital on 8-27 October. Event sponsor American Express will host its Food with Friends event, where chefs such as Jason Atherton, Simon Rogan and Angela Hartnett will prepare lunch dishes inspired by their friends.

As part of the festival, venue Bafta 195 Piccadilly will host a three-course meal curated by photographer Rankin on Friday (17 October). The Eat Film event, sponsored by Peroni, Parma Ham and Parmigiano Reggiano, will also consist of a screening of Cinema Paradiso and a speech from Amanda Berry, chief executive of Bafta.

Davis said: "London Restaurant Festival continues to deliver an incredible line-up of gastronomic delights and unforgettable events across the capital, and this year’s festival promises to be the strongest yet. With something to please every taste-bud and all budgets, avoid disappointment by booking your tickets now."

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now