The talkative, enthusiastic event executive has a prolific history in the industry, with experience in Jamaica, Thailand and the Middle East. Speaking from a room in the charity's Whitechapel headquarters, Patrick highlights the urgent need to raise money to provide comfortable and convenient accommodation for the families of sick children, across the trust's seven UK sites.
What types of events do you organise?
The charity is now focusing on producing more, but smaller, events. One example is our Stars Behind Bars event on 25 June, involving eight to 12 celebs working behind a London bar. We are also planning a tea party event for National Chocolate Week in October. Other events include bingo nights, Christmas quizzes and A Magic Moment, an annual event at the Magic Circle Headquarters in Euston - always amazing entertainment.
How is the credit crunch affecting events in the charity sector?
To be honest, we haven't noticed any difference yet. Our research shows that more people are giving, but giving less, so it just about evens out. During a recession people are perhaps more introspective about their own lives and are more generous. In terms of our events, there is definitely a shift away from lavish events. At charity fundraisers, it is often seen as distasteful to donate large amounts, especially if that person's company has recently laid off staff.
How do you measure the success of a charity event?
It's a balance between measuring the amount raised and the PR we generate. We are still a small charity so it's very important for us that people know what we do. We need to raise awareness because when people find out, and see the value in what we do, then they are often very generous. It always amazes me how giving we are as a nation.
What is The Sick Children's Trust's standout event for you?
I'd have to say Stars Behind Bars, because it has a really big following. Already we have confirmed Strictly Come Dancing's Brendon Cole and actress Lucy Speed, and are checking dates with a few other big names. It's always great fun, and hard to get the volunteers to leave at the end of the night.
Are you creating more environmentally sustainable events?
The environmental impact of events - which are disposable by their very nature - is an issue, but one that has to be compared with other marketing and fundraising schemes in terms of carbon footprint. Recently we were told that the red carpet at one of our events would have to be disposed of afterwards, but we decided that we could wash it and use it again.
What tips would you give organisers?
Know your audience. I love glamour, but we've had great success putting on a fish and chip supper event. Charity balls are great fun, but corporate backing is essential to get them off the ground. Another key tip is to have a back-up plan; celebrities are great for the profile of an event, but liable to pull out at the last minute if something comes up.
What's the most impressive charity event you have seen that was not your own?
I am not usually invited to other charity events, but I always keep my eyes peeled for media coverage. It's hard to judge their success, because charities will only say so much to the press. It's good to see which celebrities are being used, and which event ideas are attracting attention.
SUZANNE PATRICK - IN BRIEF
2002: Events co-ordinator, Bristol Zoo Gardens
2006: Consultant, Hope Zoo, Jamaica
2007: Volunteer office administrator, Elephant Nature Foundation
2007: Events executive, Breast Cancer Haven
2009: Event executive, The Sick Children's Trust