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Laterooms.com's first TV ad since 2013 positions the brand as a tool for those seeking accommodation purely as a means to an end, and was put together by Mother in one month.

The first TV ad breaks on 15 November during an episode of X Factor on ITV. The light-hearted spot shows a group of friends heading out for a Christmas party as a voiceover explains that in one quick visit to Laterooms.com you can sort out where you're going to sleep, leaving you free to enjoy your night. The £5 million (according to the brand) integrated campaign comprises four TV ads in total. This is Mother’s first ad for the brand since winning the creative account last month.