The tie-in for the 52-page booklet, which is available with this weekend鈥檚 London edition, is the largest ever deal struck between the magazine and an advertiser. Manning Gottlieb OMD negotiated the deal.
Manning Gottlieb account director Glyn Shadwell said: 鈥淭he Time Out Paris supplement was a perfect candidate for sponsorship. By pushing the boundaries as far as we could we have created an exciting media property on which to communicate the Fly Eurostar message.鈥
Virgin, Xfm and JazzFM radio stations, selected press and NewsCube promotions at WHSmith stores in London鈥檚 airports will support the launch.
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