Harrods 102, named after its address at 102 Brompton Road, is being positioned as having the luxury of Harrods but with the quick-service nature of a convenience store.
To stress this, Landini has designed the interior using dark timber, stainless steel and natural stone.
It has also developed the brand identity, including all in-store communications and signage, using different colours to the traditional green and gold of Harrods, and a typeface chosen to emphasise the contemporary nature of the store.
Rene Dietsche, Harrods' director of food and beverage, said: "Harrods102 is a step on a new road for Harrods, working with Landini Associates, we have come up with a unique concept that effectively combines health, well-being and food under one roof."
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