The channel, Go Beyond, which features celebrity Land Rover users such as Maria Sharapova, England rugby international Lawrence Dallaglio and celebrity photographer Richard Young, focuses more on lifestyle than cars and has been launched by Narrowstep, the internet company.
It will consist of six unique channels ranging from travel to Land Rover off-road journeys, food and wine and people and places.
The Go Beyond content will be premium, contemporary and adventurous -- three of the cornerstones of the Land Rover brand and will be launched initially in English but other languages will be rolled out.
The project has been developed by MindShare and its associative marketing group MindShare Performance.
Phil Popham, managing director of Land Rover, said: "Go Beyond is about going beyond personal boundaries and experiencing adventure in its many forms.
"It amplifies the core brand promise of Land Rover to Go Beyond. It will also enhance our dealer environments and work in tandem with our landrover.com website to drive sales and further improve customer loyalty."
Gera Sulinska, managing partner at MindShare said: "We are delighted that Land Rover embraced our vision to create a brand destination on what is a truly global scale.
"I can see a time in the next five years when this will be a standard communications platform for all major brands."
The channel can be accessed online via a Go Beyond link at .
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