Land Rover continues #hibernot campaign with star-studded winter BBQ

Autos

Ben Bold

January 27, 2015

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1 minute

Land Rover continues #hibernot campaign with star-studded winter BBQ

Land Rover held a #hibernot barbecue in North Yorkshire this weekend, encouraging people to brave the cold, wet and windy British winter at an event that included food by James Martin and a surprise acoustic set by popstar Pixie Lott.

TV chef and car fanatic Martin was on hand to cook up a feast for the 250 guests, with a menu including a ‘Land Rover burger’, ‘smokey mutton subs’ and chargrilled pineapple. During the meal, guests were serenaded by Lott.

The day’s activities, which marked the second stage of this year's #hibernot campaign after Land Rover used 200 tonnes of , included a treasure hunt, and remote control Land Rover and miniature speedboat races.

Guests were also able to view Land Rover’s new Discovery Sport compact SUV.

At the heart of Land Rover's that encourages families to get outdoors during the winter, suggesting more than 300 activities. This year's campaign follows a more TV-focused debut last year.

Client: Laura Schwab, marketing director, Land Rover

Brand: Land Rover

Agencies: RKCR/Y&R, Lean Mean Fighting Machine, Mindshare, LIDA, The Event Business, FastTrack, The Brooklyn Brothers