IPC’s weekly lads' mag Nuts lost on average 26% of its readership from the second half of 2008 – when it had 1,064,000 readers – dropping to 793,000.
Bauer Media's weekly title Zoo suffered a 24% fall, leaving it with 608,000 readers.
The monthlies were also affected, with IPC's Loaded down 19% to 580,000 readers, and Bauer Media's FHM down 15% to 1,490,000.
The women's sector contained more varied swings. Grazia, the Bauer Media glossy fashion title, achieved a rise of 17% to 600,000 readers, but H Bauer’s Bella saw a fall of 21% to 653,000 readers.
NatMag’s weekly Reveal gained 12% in readership take it to 1,013,000, while IPC weekly Woman dropped 18% to 706,000. IPC sister title Pick Me Up also recorded a fall in readers, dropping 17% to 991,000.
Hello! magazine suffered a 13% drop in readers to 1.6 million, whereas rival Northern & Shell’s OK! had a 7% rise to 2.5 million readers.
IPC’s Ideal Home rose 17% to 1,005,000, whereas Hachette Filipacchi’s women’s glossy Red saw a 21% drop to 600,000.
Among entertainment-focused titles. Bauer Media’s monthly film title Empire was up 13% year on year, averaging a readership of 888,000.
IPC weekly television guide TV Easy saw a 26% drop to 391,000 readers, according to the NRS figures.
.jpg)
.jpg)