Labour's controversial proposed poster campaign, which depicted the Tory leader, Michael Howard, as a Fagin-like character and a flying pig, was the UK's most-written-about advertising in the first six months of 2005. The ads kept Jamster's Crazy Frog spots in second place.
The Labour election posters were criticised for alleged anti-Semitic undertones in their portrayal of Howard and the shadow chancellor, Oliver Letwin, both of whom are Jewish.
The Ads That Make News survey, produced by Propeller Communications and Durrants Media Monitoring in association with Brand Republic, measures the volume of stories about individual ads in national newspapers.
In June, Jamster's ads for the ubiquitous Crazy Frog ringtone were the most high-profile as the media pursued the story of "the most irritating ads in Britain". The Advertising Standards Authority received 800 complaints about the frequency of the ads, the "irritating" ringtone and the frog's "offensive genitalia".
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