The push follows recent activity from LA Fitness as it seeks to boost its membership through a variety of schemes. The New Year is one of the most auspicious times for acquiring new gym members.
Cocktail’s appointment follows LA Fitness’ recent launch of a range of £99 one-month promotional memberships. The offer aims to attract customers who are wary of committing to long-term contracts.
Live & Breathe was tasked with producing packs, leaflets, membership cards and posters for the new product. It worked with illustrator Jonny Voss who created a series of cartoon characters for the membership packages.
The gym chain also recently appointed Gratterpalm to handle its direct activity, including promotional work.
Cocktail’s appointment follows LA Fitness’ recent launch of a range of £99 one-month promotional memberships. The offer aims to attract customers who are wary of committing to long-term contracts.
Live & Breathe was tasked with producing packs, leaflets, membership cards and posters for the new product. It worked with illustrator Jonny Voss who created a series of cartoon characters for the membership packages.
The gym chain also recently appointed Gratterpalm to handle its direct activity, including promotional work.
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