The three key divisions - style, smart and destination - are headed by Reto Wilhelm, Stefan Leser and Rolf Schafroth respectively.
Style, comprising the core Kuoni brand and the group's specialist brands, will focus on top-class customer service. Kuoni UK will also be assimilated into the division.
The smart division incorporates brands that offer value for money, including the Apollo, Helvetic Tours and Reisen Netto brands, and the group's two airlines, Edelweiss Air and Novair. Smart products will be distributed via trade channels and increasingly via the internet and direct sales.
Destination accommodates Kuoni's destination products and activities, special tours and sports events. These services will be offered to international tour operators and Kuoni's own tour-operating units.
Recently appointed head of branding and marketing Remo Masala will work with each divisional head to develop the brand portfolio.
Last month, Kuoni hired The Illustrated London News Group to launch a quarterly customer magazine. World Class debuts in September and will target affluent, well-travelled and cultured customers with travel and lifestyle features.
O&G of Brighton handles Kuoni's advertising account. Mediaedge:cia handles its media business.
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