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Krispy Kreme has enlisted a barbershop quartet for a social campaign this Valentine's Day.

The campaign encourages sweet-toothed romantics to share Valentine’s messages for their partner or pet across the brand’s Instagram and Twitter, with the Krispy Kreme Quartet turning a choice number of messages into songs. It launched today (9 February) and  supports Krispy Kreme’s partnership with Love Hearts.

In 2019, Krispy Kreme unveiled a swinging 60’s pop-up bar to promote its American pie-themed doughnuts and desserts