Kraft's brand, Kenco Sustainable Development, will comprise two items: a three-pint filter pack and one-kilo espresso bean pack.
Kraft will introduce the products later this month to 'away-from-home' consumers in restaurants, hotels, coffee shops and vending machines.
Both products will carry an eco-label through a link with sustainable agriculture organisation Rainforest Alliance, which guarantees that the beans are from certified farms.
Kraft is also reformulating its flagship brands -- Maxwell House and Kenco Really Smooth -- so that they contain at least 5% certified beans. The main brands will not feature an eco-label.
Kraft will consider developing products to be sold in supermarkets after separate trials.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)