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Kraft is updating the 'angels' advertising campaign for its Philadelphia spread with a new execution based on text messaging. It concentrates on Philadelphia's role as part of a healthy meal rather than as a snack. Two female angels - Danni and Bev - are in their kitchen following a night of partying, where Danni has met a male angel. He has sent her a text message but she won't text him back because she 'never has text on the first date'. The duo find consolation for their hangovers in grilled bacon and Philadelphia on a toasted bagel. Kraft is also running a press advertising campaign showing other healthy meal ideas such as pasta and a baguette with chargrilled chicken. The ad was created by J Walter Thompson. Media is by Zenith Media.