Kraft executive vice-president Marc Firestone, representing the company during tough questioning from MPs yesterday, said there were no plans to move Cadbury's marketing and sales operations overseas.
He also emphasised that Kraft had no plans to unify its brands with one ethical seal, adding that existing Cadbury staff "understand the British market".
He added: "Cadbury has had success with brands. We plan to persevere with these brands. Our intention is that the Cadbury name will remain on the flag and the name will be on the building."
Trevor Bond, Cadbury's former president for Britain and Ireland, who has recently been promoted to head its European food business, said Cadbury's flagship brands, Dairy Milk and Creme Egg, would continue to be manufactured in the UK.
Kraft also underscored its commitment to the ethical production of its existing and its recently acquired brands.
Kraft has a relationship with the RainForest Alliance, whose ethical stamp some of its brands contain. Cadbury, meanwhile, has strong links with rival ethical body, Fairtrade.
Questioned on Kraft's commitment to be a long-term ethical producer, Firestone, in reference to both trade associations, said: " We will synchronise. We do have commitments to honour."
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