Kraft Foods mounts hostile bid for Cadbury

LONDON - Kraft Foods has formally offered Cadbury shareholders a mixture of cash and shares that is essentially unchanged from its initial offer in September that Cadbury rejected as undervaluing the company.

Kraft Foods mounts hostile bid for Cadbury

Kraft Foods is offering 300 pence and a 0.2589 share in Kraft for every share in Cadbury.

Kraft Foods chairman and CEO Irene Rosenfeld said of the offer. "We remain convinced of the strategic merits for both companies of combining Kraft Foods and Cadbury. We believe that our proposal offers the best immediate and long-term value for Cadbury's shareholders and for the company itself compared with any other option currently available, including Cadbury remaining independent."

 

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content