KP Snacks, which owns McCoy's, Hula Hoops and Popchips, is consolidating its creative business into two agencies.
The ad accounts for Tyrrells, Popchips and KP Nuts are up for grabs from incumbent agencies Wieden & Kennedy London, And Rising and BMB respectively.
The pitch is being run in-house by Henry Wisdom, group procurement category manager for marketing services. KP has shortlisted three agencies. The final pitches will take place over the week commencing 22 April and KP plans to take a decision by the following week.
The move follows the acquisition of Tyrrells and Popchips in 2017 and 2018 respectively.
The company has also moved the Pom-Bear and Hula Hoops brands out of BMB to Engine without a pitch. Engine already works on the McCoy's and Butterkist accounts.
Vizeum handles KP's media planning and buying.
KP appointed Kevin McNair marketing director last October. He said: "Following the recent acquisition of Tyrrells and Popchips, we have undergone a review of our creative partnerships.
"We are excited to continue our work with Engine and to find a new best-in-class creative partner to work with to drive further growth in this exciting category. I would like to thank BMB, And Rising and W&K for their support over the last few years."
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