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Dom Goldman's first big project since moving to Grey London from Bartle Bogle Hegarty in March was to create the launch campaign for Koovs.com, an Indian website that specialises in Western fashion.

The TV spot is aimed at India’s young and fashion-conscious population. In it, a man falls for and pursues a woman, which is harder than it looks because she has a habit of teleporting to new places every time she changes clothes (which is often). The work was written by Rob Greaves, art directed by Sam Daly and directed by Martin Krejcí through Stink.