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Klarna has launched a campaign encouraging shoppers to step away from impulse purchases.

The pair of ads show prospective shoppers as they battle with the urge to buy slightly impractical items, including a sporty bike and a giant barbecue, in the end opting instead for more sensible versions of each item to get more bang for their buck.

This is accompanied by an  that includes quizzes, blog posts and advice to encourage consumers to adopt a more mindful approach to shopping.

Launching today (Friday) on Channel 4 alongside partnerships with influencers across social media platforms, the work was directed by Greg Barth through Friends Electric.