KitKat 'The longest tennis match ever' by JWT London
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Advertiser
Nestle -
Agency
JWT London -
Sector
Food and Drink and Confectionery
When John Isner recently beat Nicolas Mahut 70 - 68 at Wimbledon in the longest tennis match ever, JWT London devised a tactical ad for Nestle's KitKat brand, which is all about having a break.
Within an hour, JWT London had the poster devised and ready to be sent to Wimbledon for the next day's play.
Three ad-bikes were dispatched to the gates of the Wimbledon Championships, showing the posters to thousands of appreciative fans.
