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Britain's national tourism organization launched a six-week global campaign in partnership with MARV films, 20th Century Fox and Expedia to inspire people to book a Kingsman-inspired holiday to Britain. The campaign includes the launch of a "Kingsman takeover" on a bespoke VisitBritain Expedia content platform where visitors can enter a spy-inspired world through the developed by Expedia Media Solutions. On the site, visitors can explore Kingsman-themed content including information about the British filming locations, details of visitor experiences and can create and book itineraries for their trip to Britain, which can be shared with friends through social media. Visitors to the site can also test their secret service skills in an interactive game featuring scenes from the film and enter a competition to win a Kingsman-themed trip to Britain.