The live event allowed commuters to get up close and personal with the Molson Coors drinks brand as 100ml samples were handed out from a bespoke bar, whilst a two metre tall block of ice was sculpted into a replica Carling British Cider bottle and apple.
The activity is part of Carling British Cider’s wider out of home campaign, which has seen a series of six-sheets, national 48 sheets and digital six-sheets appear at key sites across the country.
Steven White, Kinetic account manager, said: "Molson Coors tasked Kinetic with creating a real impact around its Carling British Cider brand this spring so we worked with our creative hub Kinetic Active to devise a high-profile live event to guarantee consumer interaction, visibility and social media activity."
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