Kindred has created the first work for the 'Great Britain' campaign, after being appointed by The Department for Business, Innovation and Skills (BIS) and UK Trade and Investment (UKTI).
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The work is part of a campaign that was launched globally by prime minister David Cameron in February 2012. It is the first purely domestic activity and promotes Britain as a destination for business growth.
Kindred beat three agencies to win the pitch, which was part of the Government Procurement Service framework.
The creative will run across press, outdoor and digital channels.
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